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Insurance marketing ideas for insurers, insurance agents and independent brokers.

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The Insurance Marketer
  • Blog
    • Content Marketing
    • Digital Marketing
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    • Sales
    • Insurtech and New Trends
    • Customer Experience
    • Learning and Skills
  • Recommended Resources
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Category: Insurtech and New Trends

Why is tesla selling insurance? Insurtech and New Trends
Author Bon Hui

Why Are Tesla, Ford, GM and Rivian Selling Insurance?

Tesla started to offer its auto insurance in California since 2019 and its plan to expand to Texas, Illinois and Washington has already been taken place.  In 2020, Ford began…

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18 Important Facts About Insurtech Content Marketing
Author The IM Team

18 Facts and Stats About Insurtech You Should Know

Insurance has been around for centuries. But it was not until the latest technology development when its business model started to see drastic disruptions in an unprecedented way. But what…

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Customer Experience
Author Bon Hui

How to Build a Customer-Centric Insurance Company in Hippo’s Way

Most people think homeowner’s policies only cover things like fur coats, gold bullion, stock certificates, or things that may be more relevant to our parents or grandparents. As for consumers…

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Customer Experience
Author The IM Team

Will AI Replace Insurance Agents?

Insurance companies have been much slower to adopt AI compared to other industries. Nevertheless, we have already seen more and more applications of AI such as replying customer’s enquiry with…

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Insurtech and New Trends
Author The IM Team

What Is On-Demand Insurance?

On-demand service is everywhere – around the world it is very popular for people using Uber, or ordering food delivery for dinner instead of preparing their own meal in their…

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What is usage based insurance Insurtech and New Trends
Author The IM Team

What Is Usage-Based Insurance? And How to Market It?

In recent months, due to the ongoing situation regarding COVID-19, many personal vehicles as well as commercial fleets have been spending drastically less time on the road. Some people feel…

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Insurtech and New Trends
Author The IM Team

Is It Safe to Get Auto Insurance Quotes Online?

The internet has made it easy to get auto insurance quotes. Most insurers allow you to get quotes for car insurance directly from their websites. Chances are you may get…

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Welcome to the world of insurance marketing!

Hi, my name is Bon. Over the past 15 years, I have worked in the roles of sales, distribution, and product development for several insurance companies. With this blog, I want to share with you the ideas, resources, courses, and tools that can help you up your marketing game and get more business through the door.

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