Insurance marketing ideas for insurers, insurance agents and independent brokers.
Email and SMS
Are you one of those people who can’t resist replying to a text message? You’re not alone. SMS marketing still gets sky-high open rates, but in 2025, it also comes…
Learning and Skills
Over the years, I have taken dozens if not hundreds of courses from online learning platforms like Linkedin Learning, Coursera, Udemy and edX. And with my Master’s Degree in Digital…
Content Marketing
No exam life insurance policies are growing in popularity since the pandemic hit – when social distancing has made taking a medical exam a challenge. The whole idea of no…
Content Marketing
Content marketing is a long-term strategy, we all know that it takes time and effort. When done well, it will become an integral part of your company’s organic SEO strategy. Given the…
Learning and Skills
As a marketer, you know it’s essential to be customer-centric. You want to engage with the end-users as much as you can. And you want to take part in building…
Customer Experience
Customer journey maps are one of the most over-rated but under-utilized tools in the insurance industry. Most agents and marketers may already have a basic concept of what it is…
Sales
The insurance market is one of the most competitive industries in the world, and it’s one that many business owners overlook at their peril. Facebook is arguably an under-valued source…
Email and SMS
Email is not only a cost-effective marketing tool to keep in touch with your existing client, but it can also be an excellent tool to get referrals at virtually no…