Insurance marketing ideas for insurers, insurance agents and independent brokers.
Content Marketing
Admit it. Life insurance might not be the most interesting topic to discuss for most people. And we believe insurance blogs can break the taboo by revealing some of the…
Content Marketing
It’s actually hard to run out of topics when it comes to cars and car insurance. The key to writing car insurance blogs is to be helpful and educational to…
Customer Experience
Insurance companies have been much slower to adopt AI compared to other industries. Nevertheless, we have already seen more and more applications of AI such as replying customer’s enquiry with…
Insurtech and New Trends
On-demand service is everywhere – around the world it is very popular for people using Uber, or ordering food delivery for dinner instead of preparing their own meal in their…
Social Media
You know Facebook is one of the most popular social media platforms. You want to use it to reach more people, right? You researched for your competitors’ page, too. You…
Customer Experience
It is genetically proved that emotion works faster than reasoning. And we are pretty sure that insurance companies know this well because most, if not all, of their ads try…
Customer Experience
With products being commoditized and fierce competition on price, service is now a crucial differentiator for insurance companies. Today’s customers expect an increasing level of personalization and will choose to…
Insurtech and New Trends
In recent months, due to the ongoing situation regarding COVID-19, many personal vehicles as well as commercial fleets have been spending drastically less time on the road. Some people feel…