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Insurance marketing ideas for insurers, insurance agents and independent brokers.

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The Insurance Marketer
  • Blog
    • Content Marketing
    • Digital Marketing
    • Social Media
    • Sales
    • Insurtech and New Trends
    • Customer Experience
    • Learning and Skills
  • Recommended Resources
  • About

Author: The IM Team

What is Hyper-Personalization? And How to Make it Work For The Insurance Industry? Customer Experience
Author The IM Team

What Is Hyper-Personalization? How to Make It Work for Insurance Company

With products being commoditized and fierce competition on price, service is now a crucial differentiator for insurance companies. Today’s customers expect an increasing level of personalization and will choose to…

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What is usage based insurance Insurtech and New Trends
Author The IM Team

What Is Usage-Based Insurance? And How to Market It?

In recent months, due to the ongoing situation regarding COVID-19, many personal vehicles as well as commercial fleets have been spending drastically less time on the road. Some people feel…

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Insurtech and New Trends
Author The IM Team

Is It Safe to Get Auto Insurance Quotes Online?

The internet has made it easy to get auto insurance quotes. Most insurers allow you to get quotes for car insurance directly from their websites. Chances are you may get…

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Customer Experience
Author The IM Team

How to Create Personalized Customer Experience for the Insurance Industry?

In a competitive marketplace (like this today) and with price comparison websites at buyer’s fingertips, an insurer certainly needs more than a better product and lower price to stay ahead…

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Content Marketing
Author The IM Team

Does Working from Home Get Covered by Insurance?

Ever since many companies switched to having their employees work at home due to the pandemic, there are many questions regarding the changes or any changes to specific things. In…

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Welcome to the world of insurance marketing!

Hi, my name is Bon. Over the past 15 years, I have worked in the roles of sales, distribution, and product development for several insurance companies. With this blog, I want to share with you the ideas, resources, courses, and tools that can help you up your marketing game and get more business through the door.

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