Insurance marketing ideas for insurers, insurance agents and independent brokers.
Sales
Life insurance provides financial protection to the beneficiaries of an insured person in case of death. The death benefits will allow the beneficiaries (usually the family) to cover the ongoing…
Sales
Over the past five years, the sale of pet insurance has been growing at an average of 22.1% per year. With 184 million pets in American homes and only 1.6%…
Digital Marketing
As a result of social distancing and lockdowns, people are more open to digital offerings as they are getting accustomed to more online interactions. This change of behavior has unlocked a…
Social Media
These days, it would be hard to find an insurance company commercial that isn’t going for laughs. Since Geico gecko debuted in 1999, insurers have been airing humorous commercials for…
Learning and Skills
The most successful people invest in themselves. Audible could be one of those investments where you can be sure to get benefits from when your reading library grows over time….
Learning and Skills
If you still think LinkedIn is a job-seeking platform where people showcase their resume and professional achievements, you are missing out on a huge opportunity to grow your business on…
Customer Experience
If you’ve searched for customer journey maps for health insurance on the internet, chances are the results may make you even more frustrated than ever. Why? Most of them only…
Content Marketing
As someone who has been in the industry for over 15 years, I still find it frustrating and worrisome to learn that most people do not understand life insurance enough – to…