Insurance marketing ideas for insurers, insurance agents and independent brokers.
Email and SMS
Insurance marketing is rapidly evolving with the advent of technology, and one of the most effective ways to reach potential customers is through SMS marketing. The U.S. SMS marketing industry…
Email and SMS
As an insurance agent, your success largely depends on your ability to attract new clients and retain your existing ones. One of the most effective ways to do this is…
Email and SMS
Are you one of those people who can’t resist replying to a text message? You’re not alone. SMS marketing still gets sky-high open rates, but in 2025, it also comes…
Learning and Skills
Over the years, I have taken dozens if not hundreds of courses from online learning platforms like Linkedin Learning, Coursera, Udemy and edX. And with my Master’s Degree in Digital…
Content Marketing
Content marketing is a long-term strategy, we all know that it takes time and effort. When done well, it will become an integral part of your company’s organic SEO strategy. Given the…
Customer Experience
Customer journey maps are one of the most over-rated but under-utilized tools in the insurance industry. Most agents and marketers may already have a basic concept of what it is…
Email and SMS
Email is not only a cost-effective marketing tool to keep in touch with your existing client, but it can also be an excellent tool to get referrals at virtually no…
Digital Marketing
Without a doubt, Facebook is a powerful marketing tool for insurance agents. It’s one of the easiest ways to connect with your target market, and it’s free. But since there…