Are you one of those people who can’t resist replying to a text message? You’re not alone.
SMS marketing still gets sky-high open rates, but in 2025, it also comes with a compliance manual.
Thanks to A2P 10DLC regulations from mobile carriers, insurance agents need to play by stricter rules if they want their messages delivered (and not flagged as spam).
This guide gives you 11 creative, compliant, and client-friendly SMS campaigns to run, plus how to automate them using tools like ActiveCampaign.
🔒 Stay Compliant: Register for A2P 10DLC
If you’re sending texts from a local 10-digit number, mobile carriers now require you to register through the A2P 10DLC system.
Why it matters: Unregistered numbers will see lower delivery rates or be blocked entirely.
What to do:
- Register your brand and campaign via The Campaign Registry or your SMS platform.
- Always get explicit client opt-in.
- Include your business name and opt-out instructions in every message.
Example: “Hi [Name], it’s Dana from [Insurance Company Name]. Your quote is ready! Reply YES to view it, or STOP to unsubscribe.”
🛠 Tip: ActiveCampaign handles 10DLC registration in-platform so you can focus on writing better messages.
💬 Why SMS Scripts Work for Appointment Setting
Tired of chasing cold leads or leaving voicemails that never get returned? SMS works because it’s fast, personal, and hard to ignore.
Why it converts:
- 98% of SMS messages are opened within 3 minutes.
- Prospects can book appointments without leaving their phone.
- You can reach more leads with less effort.
But if you’re just blasting generic messages? You’re leaving money on the table.
📲 11 Killer SMS Templates to Book More Appointments
Life Insurance Templates
#1: Money-Saving Tip
Want to get life insurance cheaper? Term life + annual payments could save you money. Want to learn how?
#2: Price Myth Buster
Think life insurance is expensive? A healthy 30-year-old can get $250k coverage for under $20/month. Want your custom quote?
#3: Time-Saver Angle
Too busy to shop for life insurance? We help clients get covered fast—no medical exam needed. Want to see how?
#4: Health Myth Tease
Got health issues? You may still qualify. We’ve helped people with diabetes, asthma, and more. Want to check your options?
Debt Consolidation Templates
#5: Stress-Free Pitch
Sick of juggling loan payments? We can roll them into one—and lower your monthly rate. Want to hear how?
#6: Make-Life-Easier Hook
Multiple loans = stress. One simple payment = peace of mind. Want to see how much you could save?
#7: Fast-Track to Freedom
Pay off your debt faster with one low-interest payment. Want to explore your options?
#8: Smart Financial Move
Debt consolidation could boost your credit score and lower your stress. Want a quick free check?
Recruiting Templates
#9: You’d Be Great For This
A company in [Area] is hiring for a [Job Role]. You’d be a great fit. Want more details?
#10: Next Step is Easy
Thanks for applying! Next step: 3 quick screening questions. Ready to start?
#11: Test the Waters
Not job hunting? No problem. Some companies are offering great packages—want to hear what’s out there?
🧠 Tips to Make Your SMS Scripts Even Better
Keep it short: Hook them in the first 60 characters. Cut the fluff.
Use action verbs: “Book now,” “Claim your quote,” “Get started.”
Include a clear CTA: Always ask a yes/no question or offer a next step.
Personalize it: Use names and relevant details.
Add a dash of humor (if it fits): A little charm goes a long way.
Test & tweak: A/B test templates to find your top performers.
📈 Bonus: Track Everything in ActiveCampaign
Want to see which scripts actually drive appointments?
Set up automated SMS workflows in ActiveCampaign and monitor reply rates, opt-outs, and bookings.
👉 Try ActiveCampaign free and turn scripts into real sales.
Final Thoughts
With these SMS templates and tips, you’re not just sending texts—you’re starting conversations that convert.
The right message, to the right person, at the right time = more appointments.
FAQs
Q: Can I use one script across services?
A: Tailor it. Each niche deserves its own angle.
Q: Max message length?
A: Keep it under 160 characters (SMS limit).
Q: How often should I text leads?
A: Test weekly vs biweekly cadences—balance persistence with respect.
